👀 Overview

📽️ Video Script

Videos - Or Live Teaching

In this section, we'll be entering the actual design of what your portfolio should look like.

My recommendation is that each person should have their own portfolio website relating to their passion project- preferably you want to get your first and last name .com. This will give you a flexible site that can be used for a variety of reasons. Even if you don't choose to use your website right now, it'll stand as a very useful element in the future.

The future is digital, your domain name and website are your keys to unlocking this new digital world.

During the tool setup you should have done these but for your portfolio project and design you'll want to...

Sign up for a domain name and hosting (preferably on Wordpress but you can use template designs like WIX and SquareSpace if you'd like). Wordpress has a steeper learning curve but it's overall a better long-term investment. You can also dabble in WebFlow and other website design elements if you want just for fun. If you're going to be selling products as your passion project, I highly recommend that you use Shopify to build your store. However, the majority of Passion Projecters will be running based on service-based industries or deliverables (since that's what I have the most experience in). It is also the lowest startup cost.

I also recommend BlueHost - it's cheap, long-term hosting for 3 + years plus domain is awesome, you don't need any addons except maybe codeguard basic (for website backups) and domain name privacy.

Purchase and learn the basics of a customizable Theme: DIVI or Elementor are the best for customizability

Create and Setup your IG/FB pages and your Calendly for client intake - Google Calendar and Gmail are also good to have.

A functional Google Docs set-up and whatever you need to actually create and store the deliverables/work samples that you need.

For example Logic Pro X if you are creating music and final Cut Pro if you're making videos.

First thing's first.

• Take any necessary photos that you need (or find professional photos) of yourself to use on your icons, logos, social pages, and portfolio.
  • Home Page, FB/Insta, Contact Page, Service Pages,
  • People prefer to work with a face and not just a nameless, faceless website (refer back to the mindset module if you're struggling with this.
    • It is possible to make money online doing what you're passionate about while staying anonymous and never showing your face, however, the amount that you can make scales greatly with a brand image - in this case, you are the brand!
• Then Set-Up your tagline which you should be able to pull from your branded experiences so far. This is often called a TMS in service based industries but it can also be something quirky and unique to you. This will help your audience identify with you
  • I help (specific group of People) achieve (Greatest Desire) Without (Greatest Pain) by (Insert Your Specific Method).
  • This basic TMS-styled framework can give you a very good design of who you help, what you're helping them with and why they should choose you. However, it isn't quite branded and it's extremely formulaic. In other words, it's boring... sorry, not sorry.
• From there you want to format your website with a lead magnet capture - Your tagline + button that leads to your services/contact me page.
  • Eventually you're going to create an email list, lead magnet, and all of that fun stuff to et more clients in your pipeline and on your waitist, but for now, focus on getting the basic structure.
  • Underneath the basic header and tagline you can put any client testimonials, blog posts, highlights, unique missions etc, and at the bottom, set up your custom footer to link to either a Services, Contact Me, or Start Here page.
    • You should be getting your audience to take a single action on your page, and that should be to get in contact with you.
    • Your website is not just a stand alone portfolio, it should be incentivizing action and presenting you in your best light. This is not a build it and they will come kind of thing, you will have to do cold outreach and warm outreach, the website legitimizes you and is a demonstration of skill.
• About Me Page
• Services Page
• Contact Me Page
• Blog Page + Blog Page Templates

📰 Worksheets

Basic Branding and Brand Guidelines

StoryBrand Crash Course

Basic Website Design and Setup for Portfolio Site

Core 4 Pages

Responsive UX

Interlinking your portfolio with your socials

✅ Must-Dos/Checklist

By the end of this module, you should have

• [ ] Your core branded assets for your portfolio website/blog if needed (logo, tagline, brand identity, High-quality images, photos of yourself, duh! Quality stock images - Envato elements, etc. Testimonials
• [ ] Core pages (or at least Core Landing Page) - Home, About, Contact, Services (possibly with eCommerce functionality) and possible blog page - writing articles or content, Work Samples Page - Strong CTA
• [ ] Social Media Landing Pages
• [ ] Brand Elements - Internal (Mission, Vision, Value, Purpose) - Quick and dirty StoryBrand.

💁 Helpful Additional Resources

• About Me Page
• Services Page
• Contact Me Page
• Blog Page + Blog Page Templates

Looking for easy templates? I gotchu - use the DIVI theme and I'll send over my templates and teach you to install them in this video series!

Example Websites

https://www.spinxdigital.com/

https://brandmasteracademy.com/

Inspiration: Create and Go, Adam Enfroy, Brian Dean + Brand Master Academy