Are you fully optimizing your marketing efforts for ideal Google search rankings?
With over 86.5% of the search engine market (Statistica, 2021) and over 200 separate ranking factors (Backlinko, 2021) Google is a constantly evolving platform that is instrumental in almost every online business.
The 2021 Google Algorithm update is rapidly approaching and Google is implementing a new search ranking criteria known as Page Experience.
Page experience is the way that Google measures how much your audience likes your website based on their interaction with your web pages.
Google uses a variety of key metrics and insights to measure the value of a page's design when ranking page experience.
In 2021 and beyond Google will continue to place emphasis on user experience in their ranking algorithm so it is critical that you optimize your websites for increased rankings and search traffic.
For more on what Google has to say about its new update click here!
Here are the top 10 ways that the 2021 Google Page Experience Update will impact your Marketing (and 10 tips for leveraging the update for maximum search ranking potential).
Alt Text: New Google Ranking Factors for Page Experience https://developers.google.com/search/blog/2020/11/timing-for-page-experience
The most important aspect of the new Google Page Experience update (currently being slowly rolled out as of May 2021), is the measurable user experience of a page.
User Experience and User Interface (UX/UI) are central marketing terms used to describe how a website visitor perceives and interacts with a given web page.
While User Interface has to do with the responsiveness of your website, User Experience has to do with how your audience feels about the design, layout, and brand message of your webpage.
Smooth UX used to be a feature of premium website design or large agency pages, a clean and efficient UX is now a necessity for any business/marketer seeking to rank highly on Google.
UX design is key to maintain or boost your SERP (Search Engine Results Page) Rankings in 2021 and beyond.