Our Grand Slam Offer

On this page, we’ll use the resources laid out by Alex Hormozi and other creators to map out the grand slam offer of AMAP. Everything from pricing to bonuses to course content will be stored on this page.

Resources:

https://cardsetter.com/content-creator-examples

https://www.skillshare.com/blog/how-to-become-a-content-creator-in-5-simple-steps/

Winning Markets

Pick-Your-Niche-Checklist.pdf

Pricing-Value-Checklist.pdf

Market = Aspiring or Current Content Creators

Pain Points

• Not making enough income with their content
• Working a job they hate and are not passionate about.
• Producing content on a consistent basis without building audience traction or making any income.
• Don’t have the skills necessary for making content
• Don’t know how to make money with content

Purchasing Power

• People who are actively employed who are working full-time or part-time.
• Not targeting people who are unemployed.
• People with money saved up (at least $5,000 saved up) for education.

Age Range = 22-27 years old

Closer to 30 but younger 30 based on their income

Growing Marketplace (Marketing Agencies)

• The global digital marketing software market is expected to grow at a compound annual growth rate of 18.2% from 2021 to 2028 to reach USD 182.21 billion by 2028.
• Global marketing data market was valued at 34.61 billion U.S. dollars in 2019, and it was expected to grow to 52.26 billion in 2021. In the U.S., the market is expected to grow from 21.2 to 30.6 billion in the same period.
• [$20.7bn Digital Advertising Agencies in the US Market Size in 2022](https://www.ibisworld.com/industry-statistics/market-size/digital-advertising-agencies-united-states/#:~:text=The market size%2C measured by,to increase 4.6%25 in 2022.)
• Marketing Data Industry: Global marketing data market was valued at 34.61 billion U.S. dollars in 2019, and it was expected to grow to 52.26 billion in 2021. In the U.S., the market is expected to grow from 21.2 to 30.6 billion in the same period.

Growing Marketplace (Creator Economy)

• https://influencermarketinghub.com/influencer-marketing-benchmark-report-2021/
• https://www.shopify.ca/blog/influencer-marketing-statistics#:~:text=Micro-influencers account for almost half of all influencers&text=Almost half (47.3%25) of,and nano influencers (18.74%25).
• https://www.shopify.ca/blog/influencer-marketing-statistics#:~:text=Micro-influencers account for almost half of all influencers&text=Almost half (47.3%25) of,and nano influencers (18.74%25).
• https://www.shopify.ca/blog/influencer-marketing-statistics#:~:text=Micro-influencers account for almost half of all influencers&text=Almost half (47.3%25) of,and nano influencers (18.74%25)

Riches in the Niches:

Price: $5,000 - Discount and Affiliate we decide to provide - Guaranteeing a generation of 50k in income (a 5 figure income consistently) - Also the fact that they do not need to start their own business and they can get there reasonably in 4 weeks.

Career Coaching for up and coming content creators who have 2-3 years of skill development.

Career Coaching for Content Creators looking to monetize their skills of content creation.

Career coaching for micro-influencer content creators in social and search - SS tier marketers

How can you gain the skills to actually work at the job for search and social agency work.

MOST In-demand Jobs

Software Developer: 15 million job openings

Sales Representative: 8.5 million job openings

Project Manager: 2.7 million job openings

IT Administrator: 2 million job openings

Customer Service Specialist: 1.8 million job openings

Digital Marketer: 860k job openings

IT Support/Help Desk: 590k job openings

Data Analyst: 360k job openings

Financial Analyst: 360k job openings

Graphic Designer: 355k job openings

Digital Marketing Agencies are looking for...

Digital marketing specialist role - 860,000 job openings (2020). 1.6M+ jobs posted in 2020

Social media - $50,473

Email Marketing - $65,834

Copywriting - $58,465

Content Writing - $56,779

Content Strategy - $72,000

Advertising - $51,272

SEO - $62,621

SEM - $74,399

Analytics - $65,000.

Digital Skills gap, shortage of 230,000 digital marketing professionals. So many jobs and not enough professionals to fulfill them.

Digital marketing manager - $100k

Content Creation Income

Average salary for entry-level marketing: $44,433 - $60,559 or $52,000

Average Influencer income (Hypeauditor 2021 1865 influencer survey)

Micro-Influencer 1k-10k = 1,400/month - Have to start your own business. It can be in 5 months to 2 years.

Mega influencers with over 1M followers average $15,356 per month.

Millions of followers are only making 6 figures per post - how do people get there

From $1k - $10k = $1,400

10k - 50k = $2,000

50k - 500k = $3,500

https://hypeauditor.com/blog/data-from-our-study-of-1865-instagram-influencers/

OUR target market - microinfluencers/people (< 2,000 followers) posting for at least 1 year and have 100+ branded posts.

The Value Equation

Pricing-Value-Checklist.pdf

Core Offer Creation

Create Your Core Offer Part 1 & 2

Offer+Creation+Checklist.pdf