Our Grand Slam Offer

On this page, we’ll use the resources laid out by Alex Hormozi and other creators to map out the grand slam offer of AMAP. Everything from pricing to bonuses to course content will be stored on this page.

Resources:

https://cardsetter.com/content-creator-examples

https://www.skillshare.com/blog/how-to-become-a-content-creator-in-5-simple-steps/

Winning Markets

Pick-Your-Niche-Checklist.pdf

Pricing-Value-Checklist.pdf

Market = Aspiring or Current Content Creators

Pain Points

• Not making enough income with their content
• Working a job they hate and are not passionate about.
• Producing content on a consistent basis without building audience traction or making any income.
• Don’t have the skills necessary for making content
• Don’t know how to make money with content

Purchasing Power

• People who are actively employed who are working full-time or part-time.
• Not targeting people who are unemployed.
• People with money saved up (at least $5,000 saved up) for education.

Age Range = 22-27 years old

Closer to 30 but younger 30 based on their income

Growing Marketplace (Marketing Agencies)

• The global digital marketing software market is expected to grow at a compound annual growth rate of 18.2% from 2021 to 2028 to reach USD 182.21 billion by 2028.
• Global marketing data market was valued at 34.61 billion U.S. dollars in 2019, and it was expected to grow to 52.26 billion in 2021. In the U.S., the market is expected to grow from 21.2 to 30.6 billion in the same period.
• [$20.7bn Digital Advertising Agencies in the US Market Size in 2022](https://www.ibisworld.com/industry-statistics/market-size/digital-advertising-agencies-united-states/#:~:text=The market size%2C measured by,to increase 4.6%25 in 2022.)
• Marketing Data Industry: Global marketing data market was valued at 34.61 billion U.S. dollars in 2019, and it was expected to grow to 52.26 billion in 2021. In the U.S., the market is expected to grow from 21.2 to 30.6 billion in the same period.

Growing Marketplace (Creator Economy)

• https://influencermarketinghub.com/influencer-marketing-benchmark-report-2021/
• https://www.shopify.ca/blog/influencer-marketing-statistics#:~:text=Micro-influencers account for almost half of all influencers&text=Almost half (47.3%25) of,and nano influencers (18.74%25).
• https://www.shopify.ca/blog/influencer-marketing-statistics#:~:text=Micro-influencers account for almost half of all influencers&text=Almost half (47.3%25) of,and nano influencers (18.74%25).
• https://www.shopify.ca/blog/influencer-marketing-statistics#:~:text=Micro-influencers account for almost half of all influencers&text=Almost half (47.3%25) of,and nano influencers (18.74%25)

Riches in the Niches:

Price: $5,000 - Discount and Affiliate we decide to provide - Guaranteeing a generation of 50k in income (a 5 figure income consistently) - Also the fact that they do not need to start their own business and they can get there reasonably in 4 weeks.

Career Coaching for up and coming content creators who have 2-3 years of skill development.

Career Coaching for Content Creators looking to monetize their skills of content creation.

Career coaching for micro-influencer content creators in social and search - SS tier marketers

How can you gain the skills to actually work at the job for search and social agency work.

MOST In-demand Jobs

Software Developer: 15 million job openings

Sales Representative: 8.5 million job openings

Project Manager: 2.7 million job openings

IT Administrator: 2 million job openings

Customer Service Specialist: 1.8 million job openings

Digital Marketer: 860k job openings

IT Support/Help Desk: 590k job openings

Data Analyst: 360k job openings

Financial Analyst: 360k job openings

Graphic Designer: 355k job openings

Digital Marketing Agencies are looking for...

Digital marketing specialist role - 860,000 job openings (2020). 1.6M+ jobs posted in 2020

Social media - $50,473

Email Marketing - $65,834

Copywriting - $58,465

Content Writing - $56,779

Content Strategy - $72,000

Advertising - $51,272

SEO - $62,621

SEM - $74,399

Analytics - $65,000.

Digital Skills gap, shortage of 230,000 digital marketing professionals. So many jobs and not enough professionals to fulfill them.

Digital marketing manager - $100k

Content Creation Income

Average salary for entry-level marketing: $44,433 - $60,559 or $52,000

Average Influencer income (Hypeauditor 2021 1865 influencer survey)

Micro-Influencer 1k-10k = 1,400/month - Have to start your own business. It can be in 5 months to 2 years.

Mega influencers with over 1M followers average $15,356 per month.

Millions of followers are only making 6 figures per post - how do people get there

From $1k - $10k = $1,400

10k - 50k = $2,000

50k - 500k = $3,500

https://hypeauditor.com/blog/data-from-our-study-of-1865-instagram-influencers/

What’s the Point?

Until you hit 500k - 1 million followers you’re not making as much as your job in digital marketing.

Fraud, fake comments, and fake followers, increase of fake followers and fake accounts. It’s getting harder to grow because of the bots that exist on the platform.

50% of the respondents were 1-10k followers.

What people DON’T tell you about garnering success as a content creator $$$.

OUR target market - microinfluencers/people (< 2,000 followers) posting for at least 1 year and have 100+ branded posts.

Anyone making less than $1.5k with their IG/eCommerce store/Side hustle

Content creator side-hustlers. Not making enough money on social media or with their online marketing efforts.

The Value Equation

Pricing-Value-Checklist.pdf

Dream Outcome: 6 Figures as a Content Creator

Living life on a beach in Thailand somewhere. Living the four-hour workweek. Popular and with lots of people following them. The influence, the fame, the riches, all in a neat little bow (people are usually driven to want power, money, or fame).

Perceived Likelihood of Achievement

Going from passive to active. Content creators that fail - Testimonials and case studies, me and Tommy for these testimonials.

The perceived likelihood of achievement without us vs. with us. Increasing the threshold of 10$ getting to 10k followers to 100% chance of making a full-time income, remote, flexible job.

100% that you will net a $5k monthly income.

Instant Gratification:

What can we provide for them instantly for the roadmap of $5k/month job?

• In 4 weeks your making 5 figures
• Onboarding on the Sales Call a REAL training
  • The Experience of the transformational strategy session.
  • End the call with templates and value DURING the sales call.
• An actual strategy session
• Templates NOT trainings
• Personalized roadmap
• Have your website fully built out
• Double lead magnet - 2nd lead magnet on the actual sales call. If it’s a hard to close person we can provide them with the 2nd lead magnet to give to people.
• Generic lead magnet - compile a list of a 100 websites/tools as a creator.
• 7 day challenge.
• Email list lead magnet slightly more generic.
• Sales Call lead magnet = ESP outline

Core Offer Creation

Create Your Core Offer Part 1 & 2

Offer+Creation+Checklist.pdf